As the lead UX/UI designer at Structure, I helped CTRL bring a clear product story online for a platform still under wraps. A tool designed to solve information overload by unifying client data from multiple SaaS sources into a single, intuitive view. With no real screenshots to work from, I focused on communicating the product’s value conceptually while supporting self-serve exploration and early product-led growth. Working with the brand strategy and design team, I translated the new identity into a simple, user-centred digital experience, supported by a soft colour palette and a playful character that guides users through the site. The result is a friendly, accessible platform that reflects CTRL’s intuitive nature and positions it as a smarter, more human way to manage client relationships.