One One Six, is a new workplace development in the heart of Knightsbridge. I created a brand identity inspired by the building’s architecture and the contrasts found throughout Knightsbridge's eclectic neighborhood. The logotype mirrors the building’s symmetry and composition, while the wider visual identity and tone of voice capture the mix of modernity and tradition that defines Knightsbridge. I was responsible for the branding, UX and UI, crafting a digital experience that feels refined, balanced and rooted in place. The result is a confident, characterful brand designed to help market the development and position it as a standout workplace destination.