jamie-neasham.com

/onpath-energy

ONPATH ENERGY

UX & UI Design

        As the lead UX/UI designer at Structure, I helped bring OnPath Energy’s new brand to life online in a way that felt human, warm and genuinely connected to the communities they work with. With the move from Banks Renewables to OnPath, the goal was to keep the trust they’d already built while giving the brand a fresher, more people-first feel. I designed an intuitive, easy-to-navigate website that makes it simple for everyone — from investors to local residents — to find the information they need. Using a warmer visual palette and topographic graphic elements, the digital experience feels grounded in the landscapes where OnPath operates. The result is a friendly, modern site that reflects the brand’s belief in moving forward together toward a greener future.
Sector: Renewables
Type: Community Engagement
Production: @Design By Structure
Role: Lead Digital Designer
Tasks: UX & UI
Smiling man wearing glasses and an apron standing next to a glass wall, with welcome message for energy company.Three mobile screens showing a green energy company's homepage with a smiling man, renewable solutions with solar panels illustration, and a persona page for Landowners with a woman in a barn.Person riding an ATV on a rural road surrounded by sheep, with rolling green hills in the background, alongside text reading 'Think People & Planet.'Website homepage with green text 'Join us in our mission' and a graphic of a wind turbine surrounded by trees on a yellow background.Editorial webpage section highlighting benefits of renewable transition with images of a smiling man, a person herding sheep on an ATV, and wind turbines, followed by renewable energy projects featuring wind turbines, a battery storage system, and a farm.