I led the relaunch of Rêve En Vert’s brand and e-commerce platform to more clearly embody their mission of becoming the go-to destination for sustainable products and lifestyle. A key part of this transformation was repositioning the brand away from being known as “the sustainable Net-A-Porter,” giving REV a unique identity that truly reflects their character, values, and point of view. The UX was completely rethought to optimize the user journey, making the experience equally inspiring for those who come to shop as for those who come to learn. The result is a distinctive, purpose-driven platform that blends elevated design with education and community, strengthening REV’s position as a leader in conscious living.