As the UX/UI designer at Structure, I translated Shojin’s refreshed brand identity and strategy into a clear, intuitive digital experience for their fractional property investment platform. With a mission to make real estate investing fair, accessible and transparent — and a new proposition built around ‘next level investing’ — the UX and UI were designed to feel simple, approachable and trusted. I introduced subtle ‘next-level’ moments through elevated typography and motion that revealed the cloud-inspired visual system, where everything sits ‘above the clouds.’ The result is an experience that balances ease with confidence, bringing Shojin’s next-level investing vision to life.